Walter Bernard has designed and art directed many of the country’s best-known magazines and
newspapers. He was art director of New York magazine for nine years, as it established a new
standard for city and regional magazines. In 1977, his redesign of Time magazine (which he
then art directed for the next three years) brought innovative information graphics, illustration
and graphic design to the newsweekly. Other credits include the redesign of The Atlantic Monthly,
Fortune magazine (1982) and Adweek, a weekly trade publication. In 1983, Bernard and his
teacher, mentor, and friend Milton Glaser formed WBMG. Together, they have designed over 100
magazines and newspapers in the United States, Europe and Asia.
Bernard began his
career as a designer in the art department of Ingenue magazine. He moved to American
Heritage in 1962 where he designed the World War I book. In 1964 he became the Assistant
Art Director of Esquire magazine, where he remained until he moved to New York in 1968 at the
urging of Milton Glaser and Clay Felker. From 1967 to 1969 he also art directed Book World,
the Sunday book review section of The Washington Post and Chicago Tribune. In 1978
Bernard designed High Tech, a seminal interior design book written by Joan Kron and Suzanne
Slesin.
Under the banner of WBMG, Bernard has been responsible for the complete
redesigns of several major newspapers: The Washington Post in the U.S., La Vanguardia
in Barcelona, and O Globo in Rio de Janeiro. He has also consulted on design projects for
The Los Angeles Times, The Boston Globe, The Dallas Times Herald, The East Hampton Star, The New
York Daily News, National Post (Canada) and ABC, Madrid’s leading daily newspaper.
Magazine clients in the United States include: Time, U.S. News & World Report, Adweek, Plum,
Crain’s Chicago Business, Family Circle, The Nation, Autoweek, USA Weekend, PC Magazine and
Wine Spectator. WBMG has created original prototype designs for Manhattan, Inc., The
Journal of Art, and ESPN Magazine. In Europe, WBMG has developed and created the original
format for Alma (a women’s service magazine), and Zeus (a cultural newspaper). The
firm has redesigned L’Express, Lire (a French literary magazine), Jardin des Modes
(women’s fashion), L’Espresso in Rome and Business Tokyo in Japan. WBMG has also
designed the American Express Annual Report for three years, as well as several books, including
Cadillac and Muhammad Ali: Memories for Rizzoli, ESPN’s SportsCentury and
The Gospel According to ESPN for Hyperion.
Other projects include: art direction
and design of three special issues of Time magazine, the redesign of Barron’s, Fortune
(1996), Golf Digest, Money magazine, and ABC, Madrid’s leading daily newspaper (‘99).
Bernard and Glaser also designed the title sequences for the movies Sleepless in Seattle
(’93), and You’ve Got Mail (’98, with Mirko Ilic) for Nora Ephron. They are co-creators of
Our Times, a 720 page visual history of the 20th Century published in the fall of 1995, and
reissued in 2000. Recent projects include the prototype for the new Saturday Wall Street
Journal, the redesign of Smart Money magazine, Plum magazine, and a proposal for a
new magazine, Law & Order.
Bernard has won numerous awards, including gold and
silver medals, from the Art Directors Club, the American Institute of Graphic Arts, the Society of
Publication Designers, and the Society for Newspaper Design. He has taught at SVA and Cooper Union
in New York City, and for the last 13 years at The Stanford Professional Publishing Course. He also
lectures (on magazine and newspaper design) at seminars, schools and design associations in the
United States and Europe. |